marketers can target sales promotion efforts to:

3. Coupons 1. News/Media Releases PERSONAL SELLING 1. No doubt, these strategies are effective, but there are various market forces that can affect the sales … They also work directly with the IT department in the promotion aspect of the four Ps to … Race 7. Do you want customers to purchase more frequently, buy in greater volume, or be attracted to new or different offerings? Companies such as Procter & Gamble use _____ to reduce fluctuations in the retail prices of their brands. Plus, enjoy a FREE 1-year. Healthcare marketers consider internal stakeholders in their marketing efforts by staying in tune to what is going on in the organization and listening to the needs of the internal stakeholders. These objectives are for both marketers and traders. Entrepreneur Store scours the web for the newest software, gadgets & web services. Some sales promotions are aimed at consumers. TL;DR (Too Long; Didn't Read) Types of promotional strategies include traditional and online advertising, personal selling, direct marketing, public relations and sponsorships and sales promotions. 5 is provided that places the product’s price between Rs. This is an example of a: provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. Which of the following elements of the integrated marketing communications programs is designed to provide an extra incentive to consumers to purchase a brand? According to the ad, enjoying Puerto Rico hospitality is "As Easy As Saying I Do." 50 and Rs. 1. Efforts to change a brand's focus to target new markets or change the image of a brand are called. Marketing manager: must determine the blend of promotional activities and coordinate them. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or to ultimate consumer with the primary objective of creating an immediate sale. Another name for account-specific marketing is: The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. In addition, customers can accrue points each time they present their cards. 60, then a coupon with a face value of Rs. Decisions and objectives for event sponsorships are often part of an organization's public relations activities. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! For this reason, many marketers rely on: sales promotions such as coupons and price discounts. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. Sales promotion is the process of persuading a potential customer to buy the product. The redemption rate for refunds is lower than that for coupons because: As a sales promotion, _____ has the advantage of offering a price incentive to the consumer, which may or may not be utilized, depending upon how the consumer acts after the purchase. All of the following are examples of trade-oriented sales promotion activities EXCEPT: All of the following are examples of consumer-oriented sales promotion activities EXCEPT: Which of the following statements about sales promotion programs is true? _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of the reseller's trade area or to a middleman who will then resell the products. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: to differentiate a brand through image enhancement. Target your effortPromotions can spur purchases by established customers, reel in new customers, draw customers from competitors, get current customers to buy differently, and stimulate business during slow periods. If so, continue to the next step. When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, a marketer is using a: Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. Coupons always make a comeback in penny-pincher markets, which means they're hugely popular these days. 60, making the effective price only Rs. A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. Gender 2. Trade sales promotion is directed to members of … When done correctly, promotions get customers out of a holding pattern by giving them an incentive to take action before a limited-time offer expires. Consumers have become more sensitive and responsive to sales promotion because: Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage: the use of price-oriented promotions to generate short-term sales. https://quizlet.com/284976713/imc-373-exam-3-chapter-16-flash-cards Trade sales promotion is directed to members of … Explore our giveaways, bundles, "Pay What You Want" deals & more. Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. All of the above statements about the proliferation of new products in the consumer marketplace are true. a sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. Printed coupons are still the most widely circulated, but printable coupons, distributed on web sites and via e-mail, provide a terrific way to test price offers with business friends and fans before incurring costs to promote the offer more widely via other media. Super-Sav is using a: Every time Beth buys a book at Waldenbooks, she presents her Waldenbooks card, and the sales associate enters her purchase in a database. A. These tools are unique in their way and directed differently to these three groups. But rarely can one promotion accomplish all of those objectives at once. A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote or display a manufacturer's product is known as: Ocean Spray offers its retail accounts a $3.00 per case discount for all of the cranberry juice they purchase during the month of May. The basic purpose of sales promotion is to increase the sales of a product by creating demand. Now it’s time to sell. The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive. _____ is generally considered the most effective method for generating trial of a new product. Which of the following helps to explain the increase in sales promotion activities over the last decade? Do you want to boost business during slow hours, weekdays or particular seasons? value for goods to target salesperson, customers or resellers (William and Ferrell, 1987; Gardener and Treved, 1998). With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a _____ winners are determined purely by chance. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. Marital status 5. These payments are called: _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. Find out the 7 reasons why social media marketing is important for your business!Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. Sales promotion is a type of Pull marketing technique. Demographic grouping is based on measurable statistics, such as: 1. All of the above statements about on-package sampling are true. Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? Even young consumers and affluent shoppers--groups that traditionally shun coupons--are using them, boosting the typical 1 to 2 percent redemption rate by nearly 20 percent. Television and/or Movies 1. It is the most sought after target market strategy because it has the potential to generate sales volume, higher profits, larger market share and economies of scale in manufacturing and marketing. Consumer sales promotion is targeted to the ultimate consumer market. According to L.K. Sales promotions are a campaign that uses time-sensitive offers — sales, discounts, coupons, etc., to engage existing consumers and bring in a larger audience. This is an example of: _____ is an exhibition or forum where manufacturers can display their products to current and perspective buyers. Consumer product companies launch approximately 20,000 new products each year. Affixed to the front of a bag of Aunt Jemima corn meal was a(n) _____ coupon that could be torn off (without damaging the bag) and redeemed at the time of the purchase. Age 3. Repositioning _____ is the number of categories within a product line. Johnson, “Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sales force, of the advertising department, and of the distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying.” In retailing, effective packaging sends the message: Buy me! This is an example of: Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: Money that must be paid to a retailer so it will take on a company's new product is known as: Some retailers have demanded payment for new products that do not reach a minimum sales target. For any of their materials a disclaimer used with contests and sweepstakes to protect the sponsoring company at stores. 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